DALDA

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/254

Full metadata record

DC Field	Value	Language
dc.contributor.author	Azhar W	en_US
dc.contributor.author	Hasan N	en_US
dc.date.accessioned	2017-01-30T08:15:59Z	-
dc.date.available	2017-01-30T08:15:59Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175323	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/254	-
dc.description.abstract	The Group Product Manager for Edible Fats at Lever had to design a new media campaign to expand the market for cooking oil, and also persuade brand-loyal users of Dalda Banaspati (hydrogenated oil) to switch over to Dalda cooking oil. The case raises the interesting issue of how a company had to devise promotion for two brands that might be competing.	en_US
dc.publisher	NO	en_US
dc.subject	Food	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Advertising campaigns, brands, communication strategy, market definition	en_US
dc.title	DALDA	en_US
dc.type	04-810-90-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

Files in This Item:

There are no files associated with this item.

DSpace JSPUI