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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/254
Title: DALDA
Authors: Azhar W
Hasan N
Keywords: Food
Publisher: NO
Abstract: The Group Product Manager for Edible Fats at Lever had to design a new media campaign to expand the market for cooking oil, and also persuade brand-loyal users of Dalda Banaspati (hydrogenated oil) to switch over to Dalda cooking oil. The case raises the interesting issue of how a company had to devise promotion for two brands that might be competing.
URI: http://hdl.handle.net/123456789/175323
http://localhost:8080/xmlui/handle/1/254
Appears in Collections:Business Case Studies

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