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http://localhost:8080/xmlui/handle/1/253| Title: | FOUNTAIN HEAD BOTTLING (PVT) LTD |
| Authors: | Arif J Hyat H |
| Keywords: | Food and Beverage |
| Publisher: | NO |
| Abstract: | Fountain Head Bottling Ltd, produced bottles, and distributed Pepsi Cola soft drinks. The management of the company had decided to re-evaluate and streamline the various promotional schemes offered to distribution and retailers. Students are asked to analyze the role of different promotional schemes and to assess their effectiveness. |
| URI: | http://hdl.handle.net/123456789/175332 http://localhost:8080/xmlui/handle/1/253 |
| Appears in Collections: | Business Case Studies |
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