Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/253
Title: FOUNTAIN HEAD BOTTLING (PVT) LTD
Authors: Arif J
Hyat H
Keywords: Food and Beverage
Publisher: NO
Abstract: Fountain Head Bottling Ltd, produced bottles, and distributed Pepsi Cola soft drinks. The management of the company had decided to re-evaluate and streamline the various promotional schemes offered to distribution and retailers. Students are asked to analyze the role of different promotional schemes and to assess their effectiveness.
URI: http://hdl.handle.net/123456789/175332
http://localhost:8080/xmlui/handle/1/253
Appears in Collections:Business Case Studies

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