FOUNTAIN HEAD BOTTLING (PVT) LTD

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DC Field	Value	Language
dc.contributor.author	Arif J	en_US
dc.contributor.author	Hyat H	en_US
dc.date.accessioned	2017-01-30T08:15:59Z	-
dc.date.available	2017-01-30T08:15:59Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175332	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/253	-
dc.description.abstract	Fountain Head Bottling Ltd, produced bottles, and distributed Pepsi Cola soft drinks. The management of the company had decided to re-evaluate and streamline the various promotional schemes offered to distribution and retailers. Students are asked to analyze the role of different promotional schemes and to assess their effectiveness.	en_US
dc.publisher	NO	en_US
dc.subject	Food and Beverage	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Beverages, Promotion policy, distribution, marketing management	en_US
dc.title	FOUNTAIN HEAD BOTTLING (PVT) LTD	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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