PEPSI COLA PAK INC FRANCHISING & PRODUCTION LINE MANAGEMENT

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DC Field	Value	Language
dc.contributor.author	Azhar W	en_US
dc.contributor.author	Malik S	en_US
dc.date.accessioned	2017-01-30T08:15:59Z	-
dc.date.available	2017-01-30T08:15:59Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175327	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/252	-
dc.description.abstract	This case focuses on two key marketing issues: franchising and product line management. Students are asked to prepare a marketing plan for 7 Up and Teem that includes advertising, consumer and trade promotion, and expansion of a variation of Teem.	en_US
dc.publisher	YES	en_US
dc.subject	Beverage	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Franchising, product policy, marketing planning	en_US
dc.title	PEPSI COLA PAK INC FRANCHISING & PRODUCTION LINE MANAGEMENT	en_US
dc.type	04-964-92-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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