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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/252
Title: PEPSI COLA PAK INC FRANCHISING & PRODUCTION LINE MANAGEMENT
Authors: Azhar W
Malik S
Keywords: Beverage
Publisher: YES
Abstract: This case focuses on two key marketing issues: franchising and product line management. Students are asked to prepare a marketing plan for 7 Up and Teem that includes advertising, consumer and trade promotion, and expansion of a variation of Teem.
URI: http://hdl.handle.net/123456789/175327
http://localhost:8080/xmlui/handle/1/252
Appears in Collections:Business Case Studies

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