STATE CEMENT CORPORATION PAKISTAN LIMITED

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DC Field	Value	Language
dc.contributor.author	Haq T	en_US
dc.contributor.author	Azhar W	en_US
dc.date.accessioned	2017-01-30T08:15:59Z	-
dc.date.available	2017-01-30T08:15:59Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175322	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/251	-
dc.description.abstract	In 1972, the government nationalized the entire private sector cement industry in Pakistan. The State Cement Corporation of Pakistan (SCCP) was formed as the holding company to manage the cement plants. SCCP operated in a sellers market until 1982, when the Pakistan Government decided to allow the private sector to produce and market cement. Javed Karim was hired as the General Manager Marketing by SCCP to prepare a marketing plan to maintain market share and the image of the corporation as a market leader in the new competitive environment. Some of the issues raised in the case are distribution policy, product line management, pricing and promotion policy.	en_US
dc.publisher	NO	en_US
dc.subject	Cement	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Competition, regulated industry, marketing mix, marketing planning	en_US
dc.title	STATE CEMENT CORPORATION PAKISTAN LIMITED	en_US
dc.type	04-621-90-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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