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dc.contributor.authorAzhar Wen_US
dc.contributor.authorHasan Nen_US
dc.date.accessioned2017-01-30T08:15:59Z-
dc.date.available2017-01-30T08:15:59Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175321-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/250-
dc.description.abstractThis case provides an opportunity to discuss positioning of a product through advertising, and the decision regarding repositioning of a product in response to consumer perception. It highlights the pivotal issue of whether the consumer or the manufacturer ultimately defines the product.en_US
dc.publisherYESen_US
dc.subjectConsumer Products-
dc.subject.classificationMarketingen_US
dc.subject.otherProduct positioning, marketing mix, advertising, consumer behaviouren_US
dc.titleRINen_US
dc.type04-568-89-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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