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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/250
Title: RIN
Authors: Azhar W
Hasan N
Keywords: Consumer Products
Publisher: YES
Abstract: This case provides an opportunity to discuss positioning of a product through advertising, and the decision regarding repositioning of a product in response to consumer perception. It highlights the pivotal issue of whether the consumer or the manufacturer ultimately defines the product.
URI: http://hdl.handle.net/123456789/175321
http://localhost:8080/xmlui/handle/1/250
Appears in Collections:Business Case Studies

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