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dc.contributor.authorAzhar Wen_US
dc.date.accessioned2017-01-30T08:15:59Z-
dc.date.available2017-01-30T08:15:59Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175311-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/247-
dc.description.abstractAfter the recently introduced taxes that had resulted in escalating prices were rescinded, the proprietor of Regal faced the decision of whether he should decrease prices. Issues surfacing in class discussion include price, leadership, and strategies for survival for small and medium market share businesses in a maturing market.en_US
dc.publisherNOen_US
dc.subjectConsumer Products-
dc.subject.classificationMarketingen_US
dc.subject.otherPricing, entrepreneurship, small business, growth managementen_US
dc.titleREGAL ELECTROGASen_US
dc.type04-507-87-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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