TILES INDUSTRIES LIMITED

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DC Field	Value	Language
dc.contributor.author	Arif J	en_US
dc.contributor.author	Malik S	en_US
dc.date.accessioned	2017-01-30T08:15:59Z	-
dc.date.available	2017-01-30T08:15:59Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175307	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/246	-
dc.description.abstract	The case describes the situation of a medium sized company which was faced with the problems of excess capacity. The company was planning to achieve full capacity utilization and thus increase sales. The case allows an analysis of the current marketing strategy of the company. Students are asked to devise a future strategy which would help the management in achieving its long-term goals and to analyze the competitive environment and alternatives available to the company, and also to make a logical evaluation of their decision.	en_US
dc.publisher	NO	en_US
dc.subject	Ceramics	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Marketing strategy, capacity analysis, project planning	en_US
dc.title	TILES INDUSTRIES LIMITED	en_US
dc.type	04-479-87-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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