TUSH (PRIVATE) LIMITED

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/240

Title:	TUSH (PRIVATE) LIMITED
Authors:	Arif J Malik S
Keywords:	Textile
Publisher:	YES
Abstract:	Tush was a small garment manufacturer, trying to evaluate whether its distribution methods furthered its marketing goals and objectives. The case allows an analysis of factors linked with channel options and pros and cons of various options. The information given enables the students to evaluate the impact of adopting a mixed distribution strategy versus exclusive distributorship/ retailership, on the company's future performance and sales.
URI:	http://hdl.handle.net/123456789/175306 http://localhost:8080/xmlui/handle/1/240
Appears in Collections:	Business Case Studies

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