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dc.contributor.authorArif Jen_US
dc.contributor.authorMalik Sen_US
dc.date.accessioned2017-01-30T08:15:58Z-
dc.date.available2017-01-30T08:15:58Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175306-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/240-
dc.description.abstractTush was a small garment manufacturer, trying to evaluate whether its distribution methods furthered its marketing goals and objectives. The case allows an analysis of factors linked with channel options and pros and cons of various options. The information given enables the students to evaluate the impact of adopting a mixed distribution strategy versus exclusive distributorship/ retailership, on the company's future performance and sales.en_US
dc.publisherYESen_US
dc.subjectTextile-
dc.subject.classificationMarketingen_US
dc.subject.otherDistribution strategy, distribution channels, project planningen_US
dc.titleTUSH (PRIVATE) LIMITEDen_US
dc.type04-478-87-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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