SAMSONITE

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DC Field	Value	Language
dc.contributor.author	Arif J	en_US
dc.date.accessioned	2017-01-30T08:15:58Z	-
dc.date.available	2017-01-30T08:15:58Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175309	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/235	-
dc.description.abstract	Haroon Rashid Malik, National Sales Manager of Samsonite was studying the strategic and promotional logic of a special discount scheme for Samsonite luggage for Hajis. The marketing department of the company had devised the plan to increase sales in the Haj season. The case gives an interesting account of the company background, marketing channels, the market and competition.	en_US
dc.publisher	NO	en_US
dc.subject	Consumer Products	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Sales promotion, consumer marketing, distribution channels	en_US
dc.title	SAMSONITE	en_US
dc.type	04-505-87-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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