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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/235
Title: SAMSONITE
Authors: Arif J
Keywords: Consumer Products
Publisher: NO
Abstract: Haroon Rashid Malik, National Sales Manager of Samsonite was studying the strategic and promotional logic of a special discount scheme for Samsonite luggage for Hajis. The marketing department of the company had devised the plan to increase sales in the Haj season. The case gives an interesting account of the company background, marketing channels, the market and competition.
URI: http://hdl.handle.net/123456789/175309
http://localhost:8080/xmlui/handle/1/235
Appears in Collections:Business Case Studies

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