H KARIM BUKSH LIMITED-LIBERTY BRANCH

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DC Field	Value	Language
dc.contributor.author	Arif J	en_US
dc.contributor.author	Malik S	en_US
dc.date.accessioned	2017-01-30T08:15:58Z	-
dc.date.available	2017-01-30T08:15:58Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175308	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/222	-
dc.description.abstract	H Karim Buksh was a medium-sized firm in the retailing business. In September 1987, Karim Buksh, the Managing Director was confronted with important strategic decisions regarding pricing and refund policies of the company. The competitors were trying to undercut H Karim Buksh Limited in order to build their own clientele. While Karim Buksh felt there was no immediate threat to the store, he decided to review the pricing and refund policies and practices to ensure competitiveness as well as profitability.	en_US
dc.publisher	YES	en_US
dc.subject	Consumer Products	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Product policy, consumer behaviour, retailing	en_US
dc.title	H KARIM BUKSH LIMITED-LIBERTY BRANCH	en_US
dc.type	04-484-87-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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