ASHRAF SILK AND GENERAL MILLS

Abstract

The case allows an analysis of employee turnover. The immediate issue at the mills was whether the Director, Ashraf Silk should re-employ the two weavers who had left his company. The weavers had left despite being paid double the pay by ASGM than its competitors paid. Losses in production because of weaver negligence and turnover were high, and the young Director had to think of some long term measures to attract, retain and motivate weavers and to optimize benefits from the already installed automatic looms.