HKB EXPRESS

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DC Field	Value	Language
dc.contributor.author	Rana AI	en_US
dc.date.accessioned	2017-01-30T08:15:57Z	-
dc.date.available	2017-01-30T08:15:57Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175284
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/213	-
dc.description.abstract	Lahore-based family business HKB operated a chain of large department stores. It was well known for its large store format (40,000 square feet, and 3,000 SKUs) located in two posh areas of the city. Concerned by increased competition due to the advent of foreign players into the modern trade industry, HKB CEO Shehryar Buksh identified a niche area in the retail market and decided to launch two stores on a smaller store format. The case deals with the decision to select an ideal store format (square feet, range of SKUs, etc.) that can be duplicated as part of HKB’s expansion strategy, merchandizing issues, how to market HKB Express and identification of a suitable location.	en_US
dc.publisher	NO	en_US
dc.subject	Retails	-
dc.subject.classification	Production,Operations	en_US
dc.title	HKB EXPRESS	en_US
dc.type	03-846-2011-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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