Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/161
Title: PRIME DAIRIES LIMITED (A)
Authors: Shah S
Keywords: Dairy products
Publisher: NO
Abstract: The case explores the feasibility of setting up a packaged yogurt plant, a totally new concept in the Pakistani consumer market. Farooq Hameed, Finance Director of Prime Group did a thorough market research of the product they were about to launch. The Group set up a pilot plant and identified certain areas in the city as test market. The case provides an insight into making cash flow analysis and sensitivity analysis.
URI: http://hdl.handle.net/123456789/175130
http://localhost:8080/xmlui/handle/1/161
Appears in Collections:Business Case Studies

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