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http://localhost:8080/xmlui/handle/1/161| Title: | PRIME DAIRIES LIMITED (A) |
| Authors: | Shah S |
| Keywords: | Dairy products |
| Publisher: | NO |
| Abstract: | The case explores the feasibility of setting up a packaged yogurt plant, a totally new concept in the Pakistani consumer market. Farooq Hameed, Finance Director of Prime Group did a thorough market research of the product they were about to launch. The Group set up a pilot plant and identified certain areas in the city as test market. The case provides an insight into making cash flow analysis and sensitivity analysis. |
| URI: | http://hdl.handle.net/123456789/175130 http://localhost:8080/xmlui/handle/1/161 |
| Appears in Collections: | Business Case Studies |
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