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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/129
Title: MILKPAK: THE KARACHI DILEMMA
Authors: Azhar W
Hasan N
Keywords: Dairy
Publisher: NO
Abstract: In the face of dismal sales in Karachi, the Marketing Manager at Milkpak had to devise a plan for the next year. The case addresses the crucial issue of whether the company should go into aggressive advertising by attacking their key rivals: the powdered milk producers or not. Students have to consider the counter productive effects of such a strategy in case of retaliation, and then make recommendations.
URI: http://hdl.handle.net/123456789/175320
http://localhost:8080/xmlui/handle/1/129
Appears in Collections:Business Case Studies

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