MILKPAK: THE KARACHI DILEMMA

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DC Field	Value	Language
dc.contributor.author	Azhar W	en_US
dc.contributor.author	Hasan N	en_US
dc.date.accessioned	2017-01-30T08:15:54Z	-
dc.date.available	2017-01-30T08:15:54Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175320	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/129	-
dc.description.abstract	In the face of dismal sales in Karachi, the Marketing Manager at Milkpak had to devise a plan for the next year. The case addresses the crucial issue of whether the company should go into aggressive advertising by attacking their key rivals: the powdered milk producers or not. Students have to consider the counter productive effects of such a strategy in case of retaliation, and then make recommendations.	en_US
dc.publisher	NO	en_US
dc.subject	Dairy	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Market research, advertising strategy, competition	en_US
dc.title	MILKPAK: THE KARACHI DILEMMA	en_US
dc.type	04-567-89-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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