TRIPPLE-EM LIMITED

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DC Field	Value	Language
dc.contributor.author	Erskine J	en_US
dc.contributor.author	Chaudhry S	en_US
dc.date.accessioned	2017-01-30T08:15:54Z	-
dc.date.available	2017-01-30T08:15:54Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175312	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/128	-
dc.description.abstract	The case deals with the decision of the General Manager, Tripple-Em Ltd, Hassan Wadhera to formulate a new packing strategy for potato chips. It was clear to him that in order to survive in the Middle East market, Tripple-Em would have to reduce its production costs. The options before him were either to reduce the net weight of the packs, or replace the currently used metalized packaging material with a non-metalized material.	en_US
dc.publisher	NO	en_US
dc.subject	Food and Beverage	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Packaging, cost control, consumer products, profitability analysis	en_US
dc.title	TRIPPLE-EM LIMITED	en_US
dc.type	04-508-87-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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