Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/128
Title: TRIPPLE-EM LIMITED
Authors: Erskine J
Chaudhry S
Keywords: Food and Beverage
Publisher: NO
Abstract: The case deals with the decision of the General Manager, Tripple-Em Ltd, Hassan Wadhera to formulate a new packing strategy for potato chips. It was clear to him that in order to survive in the Middle East market, Tripple-Em would have to reduce its production costs. The options before him were either to reduce the net weight of the packs, or replace the currently used metalized packaging material with a non-metalized material.
URI: http://hdl.handle.net/123456789/175312
http://localhost:8080/xmlui/handle/1/128
Appears in Collections:Business Case Studies

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