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http://localhost:8080/xmlui/handle/1/128| Title: | TRIPPLE-EM LIMITED |
| Authors: | Erskine J Chaudhry S |
| Keywords: | Food and Beverage |
| Publisher: | NO |
| Abstract: | The case deals with the decision of the General Manager, Tripple-Em Ltd, Hassan Wadhera to formulate a new packing strategy for potato chips. It was clear to him that in order to survive in the Middle East market, Tripple-Em would have to reduce its production costs. The options before him were either to reduce the net weight of the packs, or replace the currently used metalized packaging material with a non-metalized material. |
| URI: | http://hdl.handle.net/123456789/175312 http://localhost:8080/xmlui/handle/1/128 |
| Appears in Collections: | Business Case Studies |
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