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dc.contributor.authorArif Jen_US
dc.date.accessioned2017-01-30T08:15:54Z-
dc.date.available2017-01-30T08:15:54Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175305-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/127-
dc.description.abstractThe footwear giant faced competition from vendors selling its own brands at lower prices. While Bata expected that its distributors would sell only to those dealers who did not operate in the vicinity of its stores or agencies, they could not exercise any control over the dealers. The Retail Manager was asked to chalk out a plan to counter this problem. The case describes the company history and channel management.en_US
dc.publisherNOen_US
dc.subjectFootwear-
dc.subject.classificationMarketingen_US
dc.subject.otherDistribution, management of conflict, consumer products, retailingen_US
dc.titleBATA PAKISTAN LIMITEDen_US
dc.type04-471-87-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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