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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/127
Title: BATA PAKISTAN LIMITED
Authors: Arif J
Keywords: Footwear
Publisher: NO
Abstract: The footwear giant faced competition from vendors selling its own brands at lower prices. While Bata expected that its distributors would sell only to those dealers who did not operate in the vicinity of its stores or agencies, they could not exercise any control over the dealers. The Retail Manager was asked to chalk out a plan to counter this problem. The case describes the company history and channel management.
URI: http://hdl.handle.net/123456789/175305
http://localhost:8080/xmlui/handle/1/127
Appears in Collections:Business Case Studies

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