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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/1/125
Title: MILKPAK-THE KARACHI MARKET
Authors: Azhar W
Hasan N
Keywords: Dairy
Publisher: YES
Abstract: This case enables students to evaluate the methodology of a consumer survey, to analyse tabulated survey results and to develop a marketing plan based on information gathered from consumer research. The case is to be used in a marketing research course.
URI: http://hdl.handle.net/123456789/175319
http://localhost:8080/xmlui/handle/1/125
Appears in Collections:Business Case Studies

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