MILKPAK-THE KARACHI MARKET

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DC Field	Value	Language
dc.contributor.author	Azhar W	en_US
dc.contributor.author	Hasan N	en_US
dc.date.accessioned	2017-01-30T08:15:54Z	-
dc.date.available	2017-01-30T08:15:54Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175319	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/125	-
dc.description.abstract	This case enables students to evaluate the methodology of a consumer survey, to analyse tabulated survey results and to develop a marketing plan based on information gathered from consumer research. The case is to be used in a marketing research course.	en_US
dc.publisher	YES	en_US
dc.subject	Dairy	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Marketing research, new products, marketing planning	en_US
dc.title	MILKPAK-THE KARACHI MARKET	en_US
dc.type	04-566-89-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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