FAIRTECH ELECTRONICS

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DC Field	Value	Language
dc.contributor.author	Arif J	en_US
dc.date.accessioned	2017-01-30T08:15:53Z	-
dc.date.available	2017-01-30T08:15:53Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175300	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/121	-
dc.description.abstract	FairTech Electronics manufactured tractor switches for the local tractor market. Rasheed Sadiq, Managing Director FairTech Electronics deliberated over an offer from the largest wholesaler of tractor switches in Lahore. In the wake of a prolonged slump in the tractor market, FairTech was considering proposals from other buyers, which would mean that the company would be blacklisted as a vendor by its current major buyer, Millat Tractors. The case gives an overview of the industry, plus a brief background of the company, and has been designed to allow an analysis of marketing techniques and decision-making.	en_US
dc.publisher	NO	en_US
dc.subject	Electronics	-
dc.subject.classification	Marketing	en_US
dc.subject.other	Ethics, distribution, decision making, supplier relations, marketing management	en_US
dc.title	FAIRTECH ELECTRONICS	en_US
dc.type	04-387-87-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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