PRONTO PROMOTIONALS

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DC Field	Value	Language
dc.contributor.author	Asad U	en_US
dc.contributor.author	Rana A I	en_US
dc.date.accessioned	2017-01-30T08:15:53Z	-
dc.date.available	2017-01-30T08:15:53Z	-
dc.identifier.uri	http://hdl.handle.net/123456789/175274	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/117	-
dc.description.abstract	This case is about a promotional products company, Pronto Promotionals, established in 1994 (Lahore, Pakistan) by two siblings Saulat Salahuddin and Najaf Yawar. Pronto relied heavily on subcontracting and developingpartnerships with specialized small and medium sized vendors while retaining key activities in-house. Cost of different products offered by Pronto had decreased considerably over the years. Saulat is faced with the decision whether to accept the ceramic mug order from Unilever Pakistan or not. This was a large order, but by accepting it, Pronto would be (1) dealing with a large vendor, and (2) the vendor was located outside Lahore. Historically, Pronto tended to avoid both.	en_US
dc.publisher	YES	en_US
dc.subject	Promotional Products	-
dc.subject.classification	Production,Operations	en_US
dc.title	PRONTO PROMOTIONALS	en_US
dc.type	03-818-2005-1	en_US
dc.location	Case Research Centre	en_US
Appears in Collections:	Business Case Studies

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