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dc.contributor.authorAzhar Wen_US
dc.contributor.authorMalik Sen_US
dc.date.accessioned2017-01-30T08:15:53Z-
dc.date.available2017-01-30T08:15:53Z-
dc.identifier.urihttp://hdl.handle.net/123456789/175317-
dc.identifier.urihttp://localhost:8080/xmlui/handle/1/114-
dc.description.abstractThe case provides an opportunity to evaluate and analyze promotional plans including allocation of promotional budget across various media.en_US
dc.publisherYESen_US
dc.subjectFood and Beverage-
dc.subject.classificationMarketingen_US
dc.subject.otherAdvertising, new product marketing, budgeting, fast fooden_US
dc.titleSALT ’N PEPPERen_US
dc.type04-563-89-1en_US
dc.locationCase Research Centreen_US
Appears in Collections:Business Case Studies

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