Fundamentals of School Marketing
by M.Lockhart, Johanna
Published by : Rowman & Littlefield (New York) Physical details: 139 Pages PB | 22x14 cm ISBN:9781475829969. Year: 2016| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Stacks | Non-fiction | 338.4337 L811F 2016 (Browse shelf) | Available | 51546 |
Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend.
There are no comments for this item.