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Brand Advocates : Turning Enthusiastic Customers Into a Powerful Marketing Force

by Fuggetta, Rob
Published by : John Wiley & Sons, Inc (Hoboken, New Jersey ) Physical details: xx,283 Pages 24x16 cm | HB ISBN:9781118336038.
Subject(s): Relationship Marketing -- Word-of-Mouth Advertising -- Customer Loyalty
Year: 2012
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Books Books General Stacks 658.82 F957B 2012 (Browse shelf) Available 36856

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