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Selling in a New Market Space : Getting Customers to Buy Your Innovative and Disruptive Products

by Snyder, Tom U. and Snyder, Tom U.
Published by : McGraw Hill (New York) Physical details: vi,232 Pages 24x16 cm | HB ISBN:9780071636100.
Subject(s): New Products -- Selling -- Technological Innovations
Year: 2010
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Books Books General Stacks 658.85 S675S 2010 (Browse shelf) Available 37079

Include Appendix and Index

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