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1. Chasing the Monster Idea : The Marketer's Almanac for Predicting Idea Epicness by Mumaw, Stefan Publication: Hoboken, N.J. John Wiley & Sons, Inc. 2011 . v,217 Pages , The Marketer's Almanac for Predicting Idea Epicness. Date: 2011 Availability: Items available: General Stacks (1),

2. Insanely Simple : The Obsession that Drives Apple's Success by Segall, Ken Publication: New York Portfolio Penguin 2012 . 225 Pages Date: 2012 Availability: Items available: General Stacks (1),

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