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1. Horse Sense : The Key to Success is Finding a Horse to Ride by Ries, Al and Trout, Jack Publication: New York McGraw-Hill, Inc. 1991 . vii,231 Pages Date: 1991 Availability: Items available: General Stacks (1),

2. Positioning: The Battle for Your Mind by Ries, Al and Trout, Jack Publication: New Delhi McGraw Hill 2015 . 246 Pages Date: 2015 Availability: Items available: General Stacks (1),

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