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Renegades Write the Rules : How the Digital Royalty use Social Media to Innovate

by Martin, Amy Jo, 1979-
Edition statement:1st Published by : Jossey-Bass (San Francisco) Physical details: x,207 Pages 24x16 cm | HB ISBN:9781118340516.
Subject(s): Social media -- Digital communications--Social aspects -- Internet in public relations
Year: 2012
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Books Books General Stacks Non-fiction 659.202854678 M298R 2012 (Browse shelf) Available 39358

Include Index and Illustration

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead.

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