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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands

by Holt, Douglas and Cameron, Douglas
Published by : Oxford Univesity Press (United Kingdom) Physical details: 387 Pages PB | 23x15 cm ISBN:9780199655854.
Subject(s): Marketing--Social aspects -- Branding (Marketing) -- Business
Year: 2010
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Item type Current location Collection Call number Status Date due Barcode
Books Books General Stacks Non-fiction 658.827 C172C 2010 (Browse shelf) Available 51854

Include Illustrations and Index

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

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