Advertising : A Very Short Introduction
by Fletcher, Winston
Published by : Oxford University Press (New York) Physical details: 140 Pages 17x11 cm | PB ISBN:9780199568925. Year: 2010| Item type | Current location | Call number | Status | Date due | Barcode |
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General Stacks | 659.1 F593A 2010 (Browse shelf) | Available | 35812 |
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispelssome of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an exp.
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