TY - BOOK AU - Moscati, Ivan TI - Measuring Utility : From the Marginal Revolution to Behavioral Economics SN - 9780199372775 U1 - 330.157 PY - 2019/// CY - New York PB - Oxford University Press KW - Utility theory KW - Economics N1 - Include Index and References N2 - Since the marginal revolution of the 1870s, the economic theory of decision-making has been based on the notion of utility. Utility, however, is not measurable. This book reconstructs economists' struggles with issues related to utility measurement from the 1870s to the beginning of behavioral economics in the mid-1980s ER -