00367nam a22001217a 4500020001800000082001200018100001600030245009300046260003600139300002800175505001800203650002400221  a9781576603048  a658.802  aCone, Steve  aPowerlines : Words that Sell Brands, Grip Fans, and Sometimes Change HistorycSteve Cone  aNew YorkbBloomberg Pressc2008  a251 Pagesb23x15 cmbHB  aInclude Index  aBrand Name Products