Dodgson, Mark and Gann, David creator text New York Oxford University Press 2010 monographic xiii,148 Pages 17x11 cm PB What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years Includes Index and Illustrations. Mark Dodgson and David Gann Technological innovations 338.064 9780199568901