00692nam a22001457a 4500020001800000082001200018100003400030245007100064260004400135300003300179490002900212505003800241520023700279650003000516  a9780199568901  a338.064  aDodgson, Mark and Gann, David  aInnovation: A Very Short IntroductioncMark Dodgson and David Gann  aNew YorkbOxford University Pressc2010  axiii,148 Pagesb17x11 cmbPB  aVery Short Introductions  aIncludes Index and Illustrations.  aWhat is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years  aTechnological innovations