Retail Management
by Bajaj, Chetan: Srivastava, Nidhi V. and Tuli, Rajneesh.
Published by : Oxford University Press (New Delhi ) Physical details: x,698 Pages 24x18 cm | PB ISBN:019566986x. Year: 2005| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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General Stacks | 658.870954 B165R 2005 (Browse shelf) | Available | 15914 |
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Includes Index.
This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product and brand management strategies. The text is fully supported by numerous examples and charts and diagrams.
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