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Advertising and IMC : Principles and Practice

by Moriarty, Sandra ; Mitchell, Nancy, 1950- and Wells, William, 1926-
Edition statement:10th Published by : Pearson (India) Physical details: 669 Pages 26x20 cm | PB ISBN:9789332574144.
Subject(s): Advertising -- Communication in marketing
Year: 2016
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Item type Current location Collection Call number Status Date due Barcode
Books Books General Stacks Non-fiction 659.1 M827A 2016 (Browse shelf) Available 45068

Inculde Illustration, Appendix, Glossary, Endnote and Index

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