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Public Relations in Practice

Additional authors: Edited by Anne Gregory
Edition statement:2nd Published by : Kogan Page (New Delhi) Physical details: xiv,210 Pages 15x23 cm | PB ISBN:9788175543423. Year: 2008
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Books Books General Stacks Non-fiction 659.2 A613P 2008 (Browse shelf) Available 16999

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.

Include Notes and Index

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.
International in scope, and written in a practical and easy-to-follow style, Public Relations in Practice will provide a sound introduction to a wide range of specialist areas.

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