Essentials of Marketing Research
by Zikmund, William G. and Babin, Barry J.
Edition statement:3rd Published by : Thomson (Autralia) Physical details: xviii, Pages 28x22 cm | PB ISBN:9780324320879.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.83 Z68E 2007 (Browse shelf) | Available | 37981 |
Includes Illustrations and Index
Why a needle in a haystack? This image presents a graphic analogy to the research process from many perspectives. How do you find the needle? Where do you start? Clearly, it would be helpful if you could discover better places to start searching and better techniques to help direct the search. [This book] equips you with the knowledge and skills involved in this basic research process that will simplify and provide more accuracy to your search or market intelligence
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