Social TV : How Marketers can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
by Proulx, Mike and Shepatin, Stacey
Published by : John Wiley & Sons (Hoboken) Physical details: xvi,272 Pages 24x16 cm | HB ISBN:9781118167465.
Subject(s):
Online social networks
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Television programs--Internet marketing
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Television programs--Social aspects
Year: 2012
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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General Stacks | 659.02854678 P962S 2012 (Browse shelf) | Available | 36965 |
Include Notes and Index
The Internet didn t kill TV! It has become its best friend. Americans are watching more television than ever before, and we re engaging online at the same time we re tuning in. Social media has created a new and powerful backchannel , fueling the renaissance of live broadcasts.
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