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Win/Loss Reviews : A New Knowledge Model for Competitive Intelligence

by Marcet, Rick
Published by : John Wiley & Sons (New Jersey) Physical details: xxii,202 Pages 24x16 cm | HB
Subject(s): Marketing--Evaluation
Year: 2011
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Item type Current location Call number Status Date due Barcode
Books Books General Stacks 658.4038 M298W 2011 (Browse shelf) Available 37286

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