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How Risky is it, Really? : Why Our Fears Don't Always Match the Facts

by Ropeik, David
Published by : McGraw-Hill (New York) Physical details: xxi,280 Pages 24x16 cm | HB ISBN:9780071629690.
Subject(s): Fear -- Risikoanalyse -- Risikoverhalten
Year: 2010
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Books Books General Stacks 152.46 R784H 2010 (Browse shelf) Available 37111

Include Picture and Index

A world renowned risk expert explains why some risks feel scary and some don't and why our fears so often don't match the facts. By understanding why and how we react to threats, we can learn to make smarter and more informed decisions about choices we make and the chances we take.

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