White Papers for Dummies
by Graham, Gordon
Series: For Dummies Published by : John Wiley & Sons, Inc. (Hoboken, New Jersey) Physical details: xviii,366 Pages 24x18 cm | PB ISBN:9781118496923.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 808.06665 G726W 2013 (Browse shelf) | Available | 36954 |
Includes Index and Illustrations.
A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. The fact-based documents known as white papers have been called the "king of content." No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare
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